SeamlessMD Podcast - Episode 34 - Jason Burum: Past, Present & Future of Digital Patient Engagement

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March 2, 2021

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Video:

In this episode of the SeamlessMD Podcast, Dr. Joshua Liu, Co-founder & CEO at SeamlessMD, and marketing colleague, Alan Sardana, chat with Jason Burum, VP, Patient Engagement at Wolters Kluwer about the past, present & future of digital patient engagement. See the full show notes below for details.

Guest(s): Mr. Jason Burum (@jburum), VP, Patient Engagement at Wolters Kluwer

Dr. Joshua Liu (@joshuapliu), Co-founder & CEO at SeamlessMD

Episode 34 – Show notes:

[0:18] Introducing Mr.Jason Burum, VP, Patient Engagement at Wolters Kluwer Health;

[1:31] How digital healtheducation has evolved over the last two decades, how certain challenges persistsuch as health record ownership, control, and access, and how opportunitiesthat exist today were unfathomable back then such as cloud-based computing;

[4:48] How sendingpatient education digitally evolved since Mr. Burum’s time at WebMD, how basicpersonalization started with recommending prescriptive content based on a consumer’sassessment, and why focusing on translating medical terminology into consumerterminology paved the way for better patient engagement;

[7:05] How the Healthwiseproduct suite evolved over the 13-year period Mr. Burum was with the company,from print-out self-care guide books to online content libraries and why Mr.Burum focused on improving provider workflow integration and shared decision-makingprocesses to support informed patient agency;

[11:41] Why Mr. Burumdefines shared decision-making as a process rather than a tool since decision-makingis often justifying emotional reaction with logic, and how distilling complexinformation into simple, easy-to-understand material is vitally important forpatients to make informed decisions;

[18:34] Why Mr. Burum viewsdigital patient engagement as a facilitator of behavioral change because it helpsinform patients and guides them to take a specific action similar to a reliableway-finder;

[22:24] Why Mr. Burum focusestoday on 2 distinct layers of patient engagement;


Layer 1: “Hygiene” – is there a reliable patient education source(s) that isintegrated into workflow to close the knowledge gap between patient andclinician and are patients being tracked?

Layer 2: “Personalization” – are patients engaged dynamically based on their uniqueprofile?

[27:48] How the WoltersKluwer partnership with Amazon Alexa represents a disruptive opportunity forthe industry, leveraging Amazon Alexa’s HIPAA-compliant voice platform toengage with the 60-70% of Americans who use voice only;

[31:12] How COVID-19 changedthe product roadmap for Wolters Kluwer and Emmi Solutions, creating a strongerneed for up-to-date, evidence-based content as well as an overall increase inthe volume of digital health interactions;

[34:51] How Mr. Burumdefines good patient engagement as the patient being just as engaged as theclinician in improving their health status and how we can measure the impact ofpatient engagement through various proxies such as “sent patient X information”,“patient did Y”;

[37:33] Why Mr. Burum’s holdsthe mantra “keep it plain, keep it personal, and keep it possible” as it is areminder to focus on the patient, their accessibility, their condition, and theirexperience;

[42:00] Why Mr. Burum believeseveryone in the healthcare industry is doing their best, how progress comesdown to aligned incentives, and how incremental progress leads to solving bigchallenges;

[48:00] How COVID-19 has acceleratedthe need for digital patient engagement and why Mr. Burum believes digitalpatient engagement will become more personalized over the next 3-5 years;

[51:26] Lightning Round Questions:

Q1: What is your favorite book / book gifted the most? A: “Pecans, because I feel like they can go on anything and I’m just a bit nutty.”

A:Start with Why: How Great Leaders Inspire Everyone to Take Action’ By Simon Sinek because of his optimism and view of life. Also, the author and poet, Paulo Coehlo, has a great quote I love: “The world is changed by your example, not by your opinion.”

Q2: What is your favorite movie / TV show?

A2: Schitt’s Creek, a Canadian TV sitcom – It’s so authentic, optimistic and open-minded... Everything we want to be!

Q3: Would you rather have super strength, super speed, or be able to read people’s minds?

A3: “Super speed! Brute force is not my nature and seeing inside of others’ minds is not fun… I like to get things done so super speed means I can do more of the things I love to do.”

Q4: What is something in healthcare you believe that others may find insane?

A4: “If healthcare was direct-to-consumer and we had to plan for it just like we do for things such as home improvement, I believe we would see immense positive changes for consumers and the industry.”

Q5: What is one hobby/activity you’ve gotten into since the pandemic started?

A5: “Photography and videography. My wife is a professional photographer (and is immensely talented). I’ve sort of learned from her… And I’ve really enjoyed taking a moment or two to capture moments (in life) for introspection and reflection.”

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