October 10, 2024
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At SeamlessMD we’ve learned a lot about getting high patient adoption for Digital Health solutions.
But those learnings came from making a TON of mistakes with health systems in the past 12 years… but hopefully we can help you learn from those!
Here are 14 reasons why patients might not be adopting your Digital Health solutions (and what you should fix!):
You have to reach patients in the way they want to be reached. That means being available on mobile app, web app, SMS and email.
Nothing sells itself. If your staff doesn’’t care, neither will your patients.
Nothing loses patient confidence more than causing confusion in their care journey.
Does manual enrollment still make sense? Are you better off with fully automated enrollment via an EHR integration? Or perhaps partially-automated through an embedded enrollment process in the EHR? Or maybe even patient self sign-up?
Promoting a Digital Health solution at 6am during an inpatient stay is a bad time…
Is the content writing at a Grade 6 reading level? Are things written in plain language?
Does it meet WCAG 2.0 Level AA guidelines? Is it color blind and contrast-tested? Is it screen reader friendly?
Every potential access point reduces friction in adoption.
Do you have posters on the walls? Do patients get educational brochures? Are you putting out press releases about the initiative? Again, nothing sells itself. The “old school” stuff still works.
Especially for frail, elderly patients, their spouse, son or daughter can be the perfect person to use a Digital Health solution with or on the patient’s behalf.
You don’t actually look at the data and learn from it.
Are you looking at your patient adoption and engagement rates at least once/quarter? Are you reading the feedback about barriers to adoption?
Is the content tailored to the patient’s surgical procedure or health condition? Is the journey tailored to the patient’s demographics and comorbidities? Personalization impacts adherence.
Even if patient’s open up the Digital Health product… do they know what to do?
When patients ask other staff on the floor about it, many of the staff are unaware. This hurts patient buy-in.
Click here for a webinar we recently did on the top 4 ways for enrolling patients.
Download Now
At SeamlessMD we’ve learned a lot about getting high patient adoption for Digital Health solutions.
But those learnings came from making a TON of mistakes with health systems in the past 12 years… but hopefully we can help you learn from those!
Here are 14 reasons why patients might not be adopting your Digital Health solutions (and what you should fix!):
You have to reach patients in the way they want to be reached. That means being available on mobile app, web app, SMS and email.
Nothing sells itself. If your staff doesn’’t care, neither will your patients.
Nothing loses patient confidence more than causing confusion in their care journey.
Does manual enrollment still make sense? Are you better off with fully automated enrollment via an EHR integration? Or perhaps partially-automated through an embedded enrollment process in the EHR? Or maybe even patient self sign-up?
Promoting a Digital Health solution at 6am during an inpatient stay is a bad time…
Is the content writing at a Grade 6 reading level? Are things written in plain language?
Does it meet WCAG 2.0 Level AA guidelines? Is it color blind and contrast-tested? Is it screen reader friendly?
Every potential access point reduces friction in adoption.
Do you have posters on the walls? Do patients get educational brochures? Are you putting out press releases about the initiative? Again, nothing sells itself. The “old school” stuff still works.
Especially for frail, elderly patients, their spouse, son or daughter can be the perfect person to use a Digital Health solution with or on the patient’s behalf.
You don’t actually look at the data and learn from it.
Are you looking at your patient adoption and engagement rates at least once/quarter? Are you reading the feedback about barriers to adoption?
Is the content tailored to the patient’s surgical procedure or health condition? Is the journey tailored to the patient’s demographics and comorbidities? Personalization impacts adherence.
Even if patient’s open up the Digital Health product… do they know what to do?
When patients ask other staff on the floor about it, many of the staff are unaware. This hurts patient buy-in.
Click here for a webinar we recently did on the top 4 ways for enrolling patients.
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