SeamlessMD Podcast – Episode 18 – Using Digital Patient Engagement For Urology Surgery



In this episode of the SeamlessMD Podcast, Dr. Joshua Liu, Co-founder & CEO at SeamlessMD, and marketing colleague, Alan Sardana, chat with Daniela Faykoo-Martinez, RD, MHSc, Patient Education Specialist at SeamlessMD about using digital patient engagement for urology surgery. See the full show notes below for details.

Guest(s): Ms. Daniela Faykoo-Martinez, RD, MHSc, Patient Education Specialist at SeamlessMD

Dr. Joshua Liu (@joshuapliu), Co-founder & CEO at SeamlessMD

Episode 18 – Show notes:

[00:07] Introducing Ms. Daniela Faykoo-Martinez, RD, MHSc, Patient Education Specialist at SeamlessMD who designs digital care plans for urology surgery such as prostatectomy and cystectomy;

[02:46] How Ms. Faykoo-Martinez interviewed urology surgery patients before designing the digital care plan for urology surgery and discovered important topics to cover such as post-surgery care support, incontinence, and male sexual health;

[04:36] How digital patient engagement allows for caregivers (typically family members) to follow along with the patient for support;

[06:40] Dr. Liu describes a precursor app to SeamlessMD, where patients could fill out intelligent questionnaires before their visit to streamline the initial surgeon-patient visit;

[07:23] Why patients often prefer to answer questions electronically rather than in person when it comes to sensitive questions such as sexual dysfunction and mental health, and how SeamlessMD preempts certain education topics to help patients feel more normal;

[09:11] How Ms. Faykoo-Martinez leveraged SeamlessMD’s “branching logic” to include specific “bite-sized” tasks and education unique for each urology patient such as catheter-use which would only be shown to cystectomy patients with a catheter or neo-bladder education for neo-bladder patients, etc.;

[13:18] Why traditional education booklets are ineffective compared to digital patient engagement where education, reminders, and tasks are systematically delivered to preempt certain concerns and to ensure patients get the right education at the right time;

[15:43] How SeamlessMD addresses post-surgery dehydration via preemptive reminders and education, and tracks daily water intake and signs of dehydration to prevent readmission;

[17:24] How SeamlessMD’s daily “health-check” works by probing patient-reported symptoms and delivering feedback based on the patients’ input that either encourages self-management via education or prompts patients to reach out to a specific person for medical assistance if required;

[19:21] Why SeamlessMD prompts patients to contact their surgery team before going to the ER so the patient can potentially circumvent the ER wait times and so the surgery team can provide context for the patient;

[20:56] How surgery teams can use SeamlessMD to collect and review patient information in real-time such as compliance, symptoms, and recovery data, or can “take a back seat” and review the patient-reported outcomes at a later date to identify quality improvement opportunities such as root causes for readmission;

[22:54] Why SeamlessMD is more than “just an app for patients” due to the amount of granular patient data being collected for the surgery teams to use for continuous improvements in patient experience and health outcomes;

[23:36] Lightning Round / Fast 5 Questions:

Q: What is something you believe that others in healthcare might think is crazy?

A: That there is a place for non-traditional medicine to co-exist alongside traditional western medicine.

Q: How has a failure or apparent failure set you up for later success? Do you have a favorite failure of yours?

A: When I was younger, I was interested in real estate but decided to pursue schooling instead of working full time in real estate. In 2017, after missing the Toronto real-estate bubble, I felt like I missed an opportunity…but ultimately pursuing additional education has really set me up for a successful career which will really pick up in the long term.

Q: Invisibility or super-strength?

A: Obviously super strength!

Q: Favorite movie?

A: “The Holiday” with Jack Black, Cameron Diaz and Jude Law

Q: If you could have a gigantic billboard anywhere, with anything on it, what would it say and why?

A: It would have to be something about the environment! I have a deep-rooted passion for the environment, and I want more people to do stuff about it! Probably something to do with the latest Canada-Brazil deal on non-ethically sourced beef.

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