That is, our biggest competition are the current, traditional practices in patient education and engagement.
The current practices have more marketshare than any company out there, and changing these in-grained practices is far harder than competing with other companies on features and user experience.
The good news is the shift in the medical culture is happening, as we are already seeing with our early adopters. And we are invigorated by the challenge to write the new story of patient education.
This post was written by Dr. Joshua Liu, the co-founder & CEO of SeamlessMD.